Discount Bridal & Formals
by Rad Rags


Discount Bridal & Formals by Rad Rags
At Discount Bridal & Formals by Rad Rags, we believe every bride deserves to feel radiant on her special day—without the stress of breaking the bank. Located in the heart of Vermont, our boutique is dedicated to offering affordable, high-quality wedding gowns, formal wear, and accessories that make your dream wedding a reality. Founded with a passion for sustainable fashion and exceptional customer service, we’re here to help you find the perfect dress while keeping your budget and values in mind.
Our Mission
We’re more than just a bridal shop—we’re a destination for brides, grooms, and formalwear enthusiasts seeking incredible value and personalized experiences. Our curated collection features new and like-new designer gowns, discontinued styles, and unique finds, all priced at an average of 50% off retail. From stunning bridal gowns to chic bridesmaid dresses, elegant mother-of-the-bride attire, and sharp tuxedos, we offer a wide range of sizes, styles, and price points to suit every occasion. Whether you’re planning a grand wedding, an intimate celebration, or a formal event, we’ve got you covered.
Why Choose Us?
- Affordability Meets Quality: Discover designer gowns and tuxedos that don’t compromise on style, with significant savings and potential reductions on alterations.
- Personalized Service: With a near 100% success rate in helping brides find their dream dress, our tailored appointments ensure you leave feeling confident and beautiful.
- Convenience: Enjoy a stress-free, one-stop shopping experience—try before you buy, perfect for short engagements or last-minute needs.
- Sustainability: We’re proud to support a circular economy by giving gowns a second life through consignment, reducing waste, and promoting ethical fashion.
Consignment with Purpose
Have a wedding gown collecting dust? We offer a meaningful way to give it new life. By consigning with us, you’ll not only recoup a portion of your investment but also help another bride find her perfect dress. Our consignment process is simple, private, and hassle-free—let us handle the details while you contribute to a more sustainable future. From gowns to accessories, we’re here to extend the journey of your special pieces.
Supporting a Small Business
As a small, family-run business, we take pride in building connections with our customers. Every appointment is an opportunity to get to know you, understand your vision, and make your experience unforgettable. When you shop with us, you’re supporting a local team passionate about making your wedding or formal event extraordinary.
Testimonials/Reviews
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If anyone is looking for bridal dresses or men’s suits, I highly recommend Discount Bridal & Formals! This shop is part of RAD RAGS in Newport, VT, on Main Street. You will find a ton of gorgeous options at an affordable price! Please support a local business by sharing my review! Discount Bridal & Formals is in the process of trying to reach a larger audience, so share, share, share!
They have a large variety of options as well as sizes. I recently bought my wedding gown there and couldn’t be more satisfied with the experience. My wedding is August 31, 2024, and I was able to find a bridal gown at Discount Bridal on July 20. At Discount Bridal, I did not have to order 4 to 6 months in advance. I was worried my options would be extremely limited, as it’s never recommended to wait this close to your wedding date to find the dress. However, this was not the case at Discount Bridal. Rebecca hand-picks everything from boutiques and other shops in many different states and brings them back to her shops in Newport, VT. Everything you purchase there is “as is,” meaning these are not dresses that you’d order ahead of time. This is ideal if, for whatever reason, you have to wait closer to your wedding date to purchase a dress, as I did. (Although I still wouldn’t recommend choosing so close to your wedding date, lol)
Rebecca went above and beyond to make everyone feel comfortable and excited. She is working hard on her business, and it shows! Despite the fact that she is just starting up this separate store, the entire aesthetic of the bridal suite was absolutely gorgeous and truly made me feel like a bride. There is a separate area to change for the bride with mirrors for a 360 view of yourself in a gown and a waiting area for the bride’s entourage. Her prices are affordable, and her taste is impeccable! You will not break your wallet choosing a gown from Discount Bridal.
There is a $25 appointment fee which holds your spot and covers your appointment. After seeing all the hard work Rebecca spent hand-picking gowns for me to try on, I can understand why she has that fee. She spent all night going through her stock of bridal gowns and dresses to find a variety of options that fit my budget and style. Should someone cancel an appointment and waste that time, the $25 ensures she is paid for her time, which she could’ve used for other customers. The brief questionnaire she sent me gave her a guide to help her navigate budget and style, utilizing my appointment time rather than getting lost in a sea of gowns.
The highlight of my visit was that she truly respected my budget and didn’t try to force me into gowns that were over my budget that I’d fall in love with. In fact, most of the gowns she picked were under my budget and all my style! One of them that became a dress among my top 3 was as low as $279. You can’t beat those prices!
She also had a large array of men’s suit sizes that’d work for anyone at prices as low as $100 in the men’s section of Rad Rags.
Rebecca has amazing customer service skills! She was friendly, kind, and helped my introverted self come out of my shell during my appointment. She made me feel comfortable, and I enjoyed working with her. She was extremely patient and gave me time to think over my options because it became hard to pick just one gown as she had so many beautiful gowns!
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– Mia-bride
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I bought my wedding dress from here the weekend after Christmas. I honestly wasn’t planning on buying my dress yet, as my wedding isn’t until August 2025. But I wanted my sister, who is my maid of honor, to be able to be there for at least one outing, as she lives in San Diego. The owner, Rebecca, made some accommodations for me, and she sends you a questionnaire about what you’re looking for. When you arrive, she has multiple dresses she has chosen to fit what you’re looking for. She was very nice and sweet. I ended up finding a dress from there the same day. It was the first dress I tried on. I 100% recommend her.
I had to change my appointment time two days before my original appointment due to some issues that arose on my end, and she was more than willing to change my time. She took photos of me in almost every dress I tried on and then sent them to me. I was definitely a little bit overwhelmed, and I did have a meltdown. But she totally understood and tried connecting with me emotionally and talked to me about what was overwhelming me. I lost my grandmother, who was my rock throughout my entire life, almost two years ago, and it was always my dream to have her there with me. So yes, I did break down, and again, let me emphasize how kind she was. Please come check out her and her shop.
– Sara-bride
” We had an appointment to look at wedding dresses today and it was such an amazing experience. The owner was so much fun and didn’t mind how many dresses we tried on. It was a blast. The dresses were all reasonably priced as well. There is definitely something for everyone. So many different styles . We will definitely be shopping here again. “
– Jasmine-mother of the bride
” Thank you so much!! We had such a great day, thank you for being apart of it and making it happen. We will 100% be back and not just for the dresses. You have a beautiful shop! I will definitely keep you updated “
– Olivia-bride